"SECRETSY ADMIRER" | ETSY
Creating a small online campaign to celebrate Valentines Day and drive awareness of the brand.
We worked with 5 UK bloggers (including Olivia Purvis, Bespoke Bride and Kate Lavie) briefing them to become “SecrEtsy Admirers” – picking an item from Etsy to send to a blogger they love on Valentines Day. The concept was simple and gave us two bites of the cherry for driving awareness – the blogger that sent the item would post about it and the blogger recieving the item would often also post their delight at recieving a random gift. We created gift guides and supporting content to drive the message even further.
The whole campaign cost less than £5K and ran across Facebook, Instagram and Twitter in February 2015.